KIA Insider

HYUNDAI-KIA: More crossovers lead to more growth

Hyundai-Kia's combined U.S. sales rose 3.9 percent in January thanks to strong demand for crossovers, especially those in Kia's lineup and the new Hyundai Kona.

Hyundai Motor America sales rose 2.9 percent to 40,796 units, with an all-time record January for the company's crossover and SUV sales. Its utility vehicles accounted for 51 percent of total sales volume last month, as it continues to work toward aligning its lineup with American consumers' tastes.

Sales of the Kona, which was not on available a year earlier, totaled 5,696 units.

Kia Motors America was up 4.9 percent in January. Sales were led by the Soul, which posted a 20 percent rise.

Brands: Hyundai up 2.9%; Kia up 4.9%; Genesis down 24%.

Notable nameplates: Hyundai Tucson down 2.5%; Santa Fe up 2.0%; Elantra down 29%; Kia Forte down 11%; Sportage up 4.4%; Soul up 20%

Incentives: For Hyundai, $2,839, up 1.4%; For Kia, $3,388, down 12%, ALG says.

Average transaction price: For Hyundai, $23,022, up 1.4%; For Kia, $22,766, down 1.4%., according to ALG.

Quote: "Not surprisingly, the SUV-centered market continues in the New Year with Soul, Sorento and Sportage closing the month as Kia's three top-selling vehicles and providing the brand with a lot of momentum in January," Bill Peffer, vice president of sales for Kia Motors America, said in a release. "With the all-new 2020 Soul and Telluride models scheduled to arrive in showrooms soon, we are confident that more consumers will continue taking notice of Kia's world-class offerings."

Did you know? Hyundai's all-time sales record for utilities for the month represented a 37 percent jump over January 2018. U.S. sales at Genesis have skidded 13 straight months year over year.