KIA Insider

HYUNDAI-KIA: Fresh models equal small bump

LOS ANGELES — New and freshened models allowed the group of Hyundai, Genesis and Kia brands to keep its head above water in April with a 1.7 percent sales increase by the three combined; each brand posted better numbers than in the year-earlier month.

The Korean brands have rapidly introduced new and freshened models in car and light-truck segments to drive growth, with the Hyundai Kona subcompact crossover, Kia Telluride large crossover and Genesis G70 compact luxury sedan playing outsized roles.

As a group, the brands sold 108,410 vehicles last month, compared with 106,648 a year earlier, the marques said in separate statements. Hyundai led the group's April sales with 55,420 vehicles, followed by Kia at 51,385 and the relatively new Genesis luxury brand with 1,605.

Brands: Hyundai up 0.7%; Kia up 1.6%; Genesis up 56%

Notable nameplates: Hyundai Kona, up 55%; Hyundai Tucson, down 32%; Hyundai Veloster, up 68%; Kia Soul, up 18%; Kia Sportage, down 21%; Kia Telluride, a new model, selling 5,570 units; Genesis G70, a new model, selling 844 units; Genesis G80, down 20%.

Incentives: For Hyundai, $2,447 per vehicle, down 11% from a year earlier, ALG says; for Kia, $3,396, down 10% from a year earlier

Average transaction price: For Hyundai, $22,901, up 0.9% from a year earlier, according to ALG; for Kia, $23,915, up 3.9% from a year earlier.

Did you know? Without the new Telluride, Kia sales would have fallen by nearly 10 percent in April as sales of smaller crossovers and the Forte sedan slid by double-digit percentages.

Quote: "April was also an important month for brand lift as we executed two exciting new vehicle introductions at the New York International Auto Show, resulting in Hyundai being the second-most talked about brand at the show," said John Cook, director of sales operations at Hyundai Motor America.

"Telluride is Kia's fastest turning vehicle in America right now and its popularity is driving new customers into Kia showrooms," said Bill Peffer, vice president of sales operations at Kia Motors America.