Kia Seltos Has Funny Name, but Could Upset Subcompact SUV Class
Another Millennial-minded small crossover is about to enter the market. Kia will debut a new SUV called the "Seltos" later this month before rolling it out to global markets starting this year.
According to Kia, the name represents "the brave and assertive spirit of Celtos," the son of Hercules. The "C" has been replaced with an "S" to convey "speed and sportiness," the automaker also says. It's unclear whether this name will carry over to all markets. We expect this entry to compete against subcompact crossovers like the Honda HR-V, Toyota C-HR, and Subaru Crosstrek. It's likely it will share components with the Hyundai Kona.
We can't see much of the vehicle in the teaser image, but it appears to have bold lighting elements. The rear bumper is said to have a metallic muffler effect. Inside the cabin, look for a 10.25-inch touchscreen, and sound mood lighting, which can synchronize the interior lights to the beat of music playing through the audio system much like the Kia Soul. Kia promises the Seltos will have "the space and capabilities of a traditional SUV," despite its small size.
We spotted this small crossover back in February, when rumors were circulating it could bear the name "Tusker." It was based off the SP concept that Kia debuted in India last year. Kia Motors America hasn't confirmed the model is coming to the U.S., but says it's "studying it." That said, it seems pretty likely it will make it to our shores. Han-Woo Park, Kia Motors Corp. CEO, told Automotive News last year that a small crossover based on the SP concept will be exported from South Korea to the U.S. market. The concept was later updated into the SP Signature concept that debuted this March.
Sales of the Kia Seltos will start in Korea in the second half of the year, with other markets to follow soon after.