KIA Insider

Kia Sorrento wins Latin Flavor Car of the Year award

2021 Kia SorrentoCongratulations went out to Kia Motors yesterday with the announcement that the 2021 Kia Sorrento SUV had bagged the title of “SUV of the Year” in one of the year’s first-bestowed automotive awards, namely the 2021 Latin Flavor Cars of the Year Awards.

For Kia Motors North America CEO Sean Yoon, the prize was confirmation of his brand’s strength: “Our vehicles have universal appeal among car buyers of all ethnicities, but we are especially proud to resonate with this important demographic and win this debut. That the Sorento has earned the interest and loyalty of this audience is a testament to our world-class model lineup.”

The folks at Kia Motors can now set the Latin Flavor award on the mantelpiece alongside a pair of other honors already garnered by the 2021 Sorrento: the “Large SUV of the Year” prize taken at the 2021 What Car? Awards and the GOOD DESIGN Award won by the vehicle in the Transportation category.

This was the inaugural year for the Latin Flavor Cars of the Year awards, which are given out by Puros Autos, a leading Spanish-language automotive news website and information portal.

Puros Autos founder/publisher Enrique Kogan endorsed the award in stating, “The Kia Sorento has consistently been a Latino favorite for many reasons, including overall quality and reliability, convenience, safety technology for this tech-savvy group, the space needed for larger Latino families and the dynamic and luxurious style we all love – all at an affordable price.”

Other winners of Latin Flavor awards included the Hyundai Elantra in the Sedans category; the Honda Ridgeline in Pickups; Ford Mustang Mach-E in Electric EVs; and the Chevrolet Corvettte in Sports Cars.