Kia reveals new design philosophy and full images of EV6
In case the world premiere of the EV6, Kia Corporation’s first battery electric vehicle (BEV), set for early next week isn’t enough to intrigue autophiles, the Kia has released teaser images, information and details on its new design philosophy.
Kia Senior VP/Head of Global Design Center Karim Habib touted the EV6 as “a showcase of human-centered, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market.” This sort of forward-looking idea informs the entire “Opposites United” design philosophy.
Opposites United “takes inspiration from the contrasts found in nature and humanity. At the center of the design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes.” The five tenets within the philosophy include “Bold for nature”, “Joy for reason”, “Power to progress”, Technology for life” and “Tension for security.”
The EV6 is the first example of the Opposites United concept and is the result of design input from Kia’s three international studios in Korea, Germany and California.
Speaking (writing?) more pragmatically about Kia’s new offering, Motor Trend’s Greg Fink figures that the EV6 “cribs the architecture and powertrain of its new EV from that of Hyundai’s Ioniq 5. As such, expect the EV6 to offer single- and dual-motor options, with the former setup pushing power to the front wheels, and the latter to all four. Likewise, the most powerful EV6 ought to pack around 300 horses and utilize the same 73-kWh battery pack as the Ioniq 5…”
The Kia EV6 will officially be launched on Tuesday, March 30, beginning with a live video presentation on YouTube tv. Click the embed below to watch.